A company like Walkers surely doesn't need to make funding cuts any time soon. So why do they insist on selling thin air to people?! Perhaps it's an initiative to combat obesity, for those who don't take the initiative to buy a second packet of air, I mean crisps. It's rather like the packaging you get for childrens toys, that makes the product look completely awesome on the shelf. However older people can see through this, just like air itself.